London: Cambridge Analytica is a British Political consulting firm. Facebook was found leaking the 87 million user’s data to this firm, which Mark Zuckerberg has also admitted now. After Facebook, Twitter also leaked data to Cambridge Analytica. In a scrutiny Twitter found guilty in selling the users data to Alexandre Kogan. Alexandr Kogan is a person behind the behind the creation of tools for Cambridge Analytica. These tools allowed political parties to access psychologally profile from which they were able to target voters.
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As per Sunday telegraph, Alexandr Kogan bought the data from twitter in 2015. Kogan made Global Science Research, it was given access to Twitter data. As per the report, he purchased usernames, tweets, profile pictures, location and photos from Twitter through GSR, for a period between December 2014 to April 2015.
A spokesperson of Twitter said “Twitter has also made the policy decision to off-board advertising from all accounts owned and operated by Cambridge Analytica. This decision is based on our determination that Cambridge Analytica operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,”
Further he added that “Cambridge Analytica may remain an organic user on our platform, in accordance with the Twitter Rules,”
The representative of Cambridge Analytica said “undertaken a project with GSR focusing on Twitter data and Cambridge Analytica has never received Twitter data from GSR”. He also said that they use Twitter for political advertising.
He said “Cambridge Analytica is a data-driven marketing agency and does not manipulate political views.”
However, Alexandr Kogan told House of Commons Digital, Culture, Media & Sport Committee that he created GSR in 2014 for the sole purpose of creating datasets of SCL, which a patent group of Cambridge Analytica.
GSR made an App for Facebook, which collected the data of the users who used the app by signing up. And even collected their friends data.
After scrutinising Facebook, other companies are also came under strict scrutiny. Mark Zuckerberg was questioned in front of Congress, and judiciary has also called CEO of Google Sundar Pichai and CEO of Twitter Jack Dorsey for scrutiny.